Creative ad automation startup based in Serbia Presentiment raised €4 million in a funding round led by a venture capital fund Catalyst Romaniasupported by 3TS Capital Partners, alongside co-investors Euroventures, North Base Media, SeedBlink And South Central Businesses.
The Serbian company will use the funds to triple its sales team and increase marketing investments. This investment will support their expansion plans in Europe and the United States and increase their customer base.
The Hunch platform combines precise consumer personalization, dynamic creative assembly at scale, real-time social media placement and product feed. data science and an end-to-end collaboration workflow.
According to Sinisa Rakovic, founder and CEO of Hunch, the rapid rise of social media platforms such as Instagram and TikTok has forced many businesses to rethink how to create and distribute engaging creative and videos that also need to be personalized and contextualized.
“More than 100 global brands and agencies across Europe, North America, Latin America and Asia have successfully partnered with Hunch to deliver highly personalized creative campaigns that perform radically better and drive increased revenue through personalization . We are excited that Catalyst Romania and the rest of the investor group will help us accelerate our technology roadmap that will help our clients grow their revenues faster,” said Rakovic.
Using Hunch’s marketing tool, brands and their agency partners can create and deliver an exponential set of individualized journeys and personalized experiences, the company says.
So far, the Serbian company has helped its clients deliver over 1 billion personalized creative assets and run over 50,000 personalization campaigns.
Catalyst Fund II’s largest funding round
“We are excited to announce the largest funding round led by Catalyst Fund II so far and the fund’s first investment in the Southeast European region outside of Romania. This sets a new benchmark for cooperation between regional funds, as well as with Seedblink, the most active technology investment platform in CEE,” said Marius Ghenea, Managing Partner of Catalyst Romania.
The Romanian Venture Capital Company’s Alternative Investment Fund II mainly targets investments in high-growth sectors, including technology and internet, media, communications and technology services.
“We are impressed by the company’s bold vision to revolutionize the way advertisers can interact with consumers in a more precise and meaningful way, in a transparent and privacy-conscious manner. We are excited to partner with Sinisa and the Hunch team,” emphasized Totia.
Regarding the next stage of its growth, Hunch also announced that it has successfully attracted two industry leaders to its board of directors: Rob Norman, former CEO of GroupM North America and Craig Atkinson, former COO at Tinuiti.
Both will play a central role in assisting Hunch with its growth strategies and thought leadership as it seeks to maximize its enormous market opportunities, the company noted.
