Turkish productions, translated into several languages, can be seen in France, Japan, Chile, Peru, India and many other countries around the world.
By creating a narrative that reproduces the values, relationship patterns and lifestyles of the everyday world, television series play an important role in generating cultural impact. Internationally broadcast television series serve as a sympathetic communication language for countries to connect with global audiences. Through the television series industry, nations gain a better understanding of each other’s cultures, they can promote their tourism and cultural fields, and the culinary tourism industry is revitalized. Thus television series, which are essential elements of the cultural industry.
Turkish TV series are an important indicator that Turkey is a country committed to justice, rights and equality.
Along with Turkey’s economic and political progress, the TV series industry has made substantial progress in recent years. Building on its economic success and popularity, the Turkish television series industry has become both an economic gateway and an important means of fostering cross-cultural ties. In fact, the soft power created by Turkish television series functions in part as a cultural diplomacy tool that transmits the cultural values, way of life and historical richness of Turkish society across many geographic regions.
Turkish television series have influenced fashion trends, beauty standards and interior design, especially in the Middle East, where they appeal to a wide audience.
Around 700 million viewers from 156 countries have watched Turkish TV series that reflect Turkey’s historical texture with its modern facets, reaching a remarkable level of success. This success, born in the Middle East and extended to the Balkans and Central Asia, is not limited to the regional level. Turkish productions, translated into several languages, can be seen in France, Japan, Chile, Peru, India and many other countries around the world. After the United States, which exports more than $600 million worth of TV series every year, the Turkish TV series industry has risen to second place in terms of recognition and demand, with an export volume of more than $350 million. Turkish TV series actors and productions have successfully performed at international events such as the International Emmy Awards and those held in the United States, South Korea and Dubai. For example, “Gümüş”, “Muhteşem Yüzyıl” (The Magnificent Century) and “Binbir Gece” (One Thousand and One Nights) are the most watched Turkish TV series to date. Haluk Bilginer won the “Best Actor” award at the 2019 International Emmy Awards, one of the most prestigious awards in the world of television, for his leading role in the series “Şahsiyet” (Persona).
Additionally, the series “Kara Sevda” (Endless Love) won the “Best International Series” award at the International Emmy Awards in 2017. Artists like Kıvanç Tatlıtuğ, Burak Özçivit, Fahriye Evcen, Tuğba Büyüküstün, Engin Akyürek and Kerem Bürsin have received awards at international festivals and competitions.
Turkish television series, which are themselves export goods, have also contributed to the growth of other industries. In this regard, Turkey is an excellent example of effective cultural diplomacy. The tourism industry was the first to feel the benefits. Thanks to the influence of the media, Turkish television series which have become global have contributed to the promotion of Türkiye. Many Turkish cities, Istanbul in particular, which serve as filming locations for television series, along with their various geographical features and natural wonders, have become brands. Today, a large number of foreign tourists travel to Turkey to visit the filming locations of the TV series and experience Turkish culture; which allows citizens of countries with limited knowledge of Turkey to develop a favorable impression of the country. Likewise, people around the world have adopted and been inspired by the Turkish lifestyle, tastes and values. In this regard, Turkish TV series have influenced fashion trends, beauty standards and interior design, especially in the Middle East, where they appeal to a wide audience. Furthermore, industry studies indicate that in the four years since the launch of Turkish TV series in the Middle East, the number of tourists from the region has increased by more than 100 percent. According to surveys in non-Muslim Balkan countries, more than 80 percent of viewers who have not yet been to Turkey but watch Turkish TV series want to visit Turkey.
Likewise, Turkish designs, textiles and furniture, Turkish cuisine, Turkish food products and Turkish technology products that appear in TV series are promoted worldwide, and Turkish brands gain access to new markets through this network. of cultural diplomacy that extends from South America. in Japan. Furthermore, the global success of television series increases the desire to learn Turkish in the countries where they are broadcast. As a result, Turkey is working to expand the reach of television series and translate them into multiple languages, and the government maintains an open dialogue with the industry.
Citizens, who are global non-governmental actors, and postmodern marketing techniques all play a role in the popularity of Turkish TV series. The events organized by the civilian actors of the TV series to meet their fans abroad, in particular, are important for the marketing of Turkey’s image. Some of these gatherings are organized as part of the international public relations activities of public diplomacy institutions.
The success of Turkish television series, which have become an integral part of the social life of the countries where they are broadcast as global productions that have become daily consumption habits, cannot be measured only in terms of export figures. In essence, Turkish TV series are an important indicator that Turkey, as a country committed to justice, rights and equality, fights for these values not only politically but also culturally. Turkey strives to ensure that all its unique values are shared with the world and added to the global cultural heritage by developing two-way cultural processes in opposition to a global, unidirectional construction of cultural power.
Undoubtedly, one of the most fundamental methods of telling this unique story is the Turkish television series, which has attracted attention in many places abroad, created a unique fan base and therefore has a following with interest by the public, arousing curiosity about the people, characters and the culture they inhabit and bringing recognition, credibility and warmth of the Turkish brand to the whole world.