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The Balkan market will choose Greece this year

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Road show Media & Events Tourism. Photo source: Media and tourism events.

Travelers from Balkan countries are expected to visit Greece this year, increasing the number of arrivals by road in the country by 40 percent on 2022, said industry insiders present recently Tourism media and events roadshow events.

The Balkan market and mainly travelers from Serbia, Romania and Bulgaria will head to Greece after almost three years of activity. Linked to Covid restrictions.

Road tourism to Greece, mainly supported by Balkan markets, has been very slow in recent years compared to air transport, which managed to return to 2019 levels in 2022. As an indication, a total of 2.4 million travelers visited Greece by road in the first half compared to 4 million in January-June 2019, down by 41.3 percent or 1.7 million arrivals. In the 11 months until November In 2022, Greece welcomed 7.6 million visitors by road, compared to 11.8 million during the same period in 2019, representing a 35.7 percent drop during the same months in 2019.

This should change. According to comments collected at Road show events organized in the three countries, the request for Greece is “exceptionally high» with airlines in Romania and Serbia looking to increase their charter flights and improve their flight schedules to Greek destinations.

Tourism Media & Events held its Road Show | Workshop on Greek tourism in Belgrade, highlighting Eastern Macedonia as a country in the spotlight, then in Bucharest and finally in Sofia. The three events brought together dozens of tourism stakeholders and professionals who had the chance to organize B2B meetings with local tour operators and agents, network and promote their products.


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