Home Finance Sensika Technologies seeks to pioneer the next frontier in media analytics

Sensika Technologies seeks to pioneer the next frontier in media analytics

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You only have a minute? Here are 3 key takeaways from this article:

• Sofia-based investment firm HR Capital is making an undisclosed investment in media analytics company Sensika Technologies.

• The Bulgarian company leverages AI tools to collect, process and analyze vast volumes of media content.

• The platform covers a wide range of media sources, including websites, blogs, forums, social networks, television, radio and print media.

Founded in 2012, Sensika Technologies platform serves as a solution to the challenges posed by the incessant influx of digital content. The platform’s AI-driven data processing capabilities cut through the noise, providing actionable insights in real-time.

“In addition to providing fundamental media monitoring capabilities such as live dashboards, alerts and automated reporting, Sensika has developed a suite of AI tools capable of significantly reducing manual analysis work and to improve media intelligence. AI empowerment enables a quantum leap in analytical productivity, reducing thousands of man-hours to minutes by dramatically increasing process accuracy,” said Konstantin Christoff, co-founder and managing partner of Sensika , at The Recursive.

As Christoff further points out, the Sensika platform has an extensive catalog of media sources that spans over 500,000 online media and social media platforms like Twitter, Facebook, Instagram, YouTube, TikTok, and Telegram.

Although the exact amount of the investment remains secret, Sensika plans to use the new funds to fuel its pre-IPO activities.

“Companies participating in the pre-IPO have the opportunity to subscribe for shares at the valuation announced during listing and at a negotiated discount,” Christoff added.

According to HR Capital, with increasing volumes of information online and advances in technology to spread false claims, solutions like Sensika’s are becoming increasingly important.

“Companies want to protect their reputations and governments want to know the public’s attitude toward them before setting foot on foreign soil,” HR Capital said in a LinkedIn post about the investment.

Additionally, the company also plans to expand its horizons by diving into non-text content, adopting specialized AI models for precise analytics, adopting automation for streamlined operations, exploring data analytics network to understand complex media relationships and introducing tailored analytics presets to simplify user experiences. and improve efficiency.

“This information allows clients to make informed decisions, spot emerging trends, understand public sentiment, manage their reputation and respond effectively to changing market dynamics. » Christoff concludes.

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